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Apple may unveil pricey iPhone 18 lineup September 9

8/12/2026

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Summary

Apple Unveils iPhone

Apple may hold a September 9, 2026 event to unveil the iPhone 18 Pro, Pro Max and iPhone Ultra.
Leaked prices list the Pro at $1,099-$1,299 and the Pro Max at $1,299-$1,499, each with the A20 Pro chip.
The iPhone Ultra is rumored to have a 7.8-inch foldable display, a 4,883 mAh battery, titanium/aluminum body, and could cost up to $2,500.
Pre-orders could start September 11, with retail sales slated for September 18.

Summary

Apple Cites Memory Surge

TrendForce says the iPhone 18 Pro’s bill of materials is 40 % higher than iPhone 17 Pro because memory costs surge.
TrendForce forecasts iPhone 18 Pro and Pro Max retail prices could rise $200-$300 to $1,399 and $1,499.
Tim Cook called the memory-price surge a “hundred-year flood,” making higher iPhone prices unavoidable.
Apple raised prices on Macs, iPads, Apple TV, HomePod mini and Vision Pro in June, citing AI-driven memory shortages.

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Apple Unveils iPhone

Apple may hold a September 9, 2026 event to unveil the iPhone 18 Pro, Pro Max and iPhone Ultra.
Leaked prices list the Pro at $1,099-$1,299 and the Pro Max at $1,299-$1,499, each with the A20 Pro chip.
The iPhone Ultra is rumored to have a 7.8-inch foldable display, a 4,883 mAh battery, titanium/aluminum body, and could cost up to $2,500.
Pre-orders could start September 11, with retail sales slated for September 18.

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