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Gap rolls out denim campaign; sales up 10%, Navarrette Oscar-buzzed

8/12/2026

Summary

Gap Launches Denim

Gap launched the “Denim on Your Own” campaign on Aug. 11, 2026, featuring Malcolm Todd and Inde Navarrette, directed by Tanu Muiño and creative director Calvin Leung.
Gap reported Q1 comparable sales of $796 million, up 10 percent, marking its 10th consecutive quarter of positive comps.
Gap’s 2025 net sales reached $3.5 billion, a 5 percent increase.
President and CEO Mark Breitbard said the campaign aims to reignite appeal among younger shoppers while preserving multigenerational relevance.

Summary

Navarrette Gains OscarBuzz

Inde Navarrette’s breakout in the 2026 horror film “Obsession,” Rotten Tomatoes’ top-rated title, sparked Oscar-buzz.
She appeared camera-off in an interview, saying the hectic year left her “a little worse for wear” and calling critics’ comparison to Sissy Spacek’s Oscar-nominated turn in “Carrie” “crazy.”
Navarrette says the praise and horror-community support have cured her fear, and she will keep making horror movies, chasing scripts that feel as right as “Obsession.”

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Gap Launches Denim

Gap launched the “Denim on Your Own” campaign on Aug. 11, 2026, featuring Malcolm Todd and Inde Navarrette, directed by Tanu Muiño and creative director Calvin Leung.
Gap reported Q1 comparable sales of $796 million, up 10 percent, marking its 10th consecutive quarter of positive comps.
Gap’s 2025 net sales reached $3.5 billion, a 5 percent increase.
President and CEO Mark Breitbard said the campaign aims to reignite appeal among younger shoppers while preserving multigenerational relevance.

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