Drooid Logo
Back to today’s briefing

Story perspectives

Sony Renews “Seinfeld” Streaming, Cable Deals Through 2029

8/12/2026

26 6 Full Breakdown

1 of 1

Story summary
  • Sony Pictures Television renewed “Seinfeld” licenses with Netflix for a five-year U.S./Canada streaming term and with Paramount for a three-year U.S. cable term.
  • Nielsen reported nearly 60 million Americans—20 percent of the population—watched at least one minute of “Seinfeld” in the first half of 2026.
  • Netflix’s What We Watched data showed each season averaged 3-3.5 million viewers from January to June 2026.