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Story summary
- Filmmaker Alex Ullom’s film It Ends will loop for 36 hours at Metro Private Cinema in NYC from 7 p.m. ET Aug. 21 to 7 a.m. ET Aug. 23.
- Four-person teams can stay inside for the full marathon and earn 25 cents per minute up to $540, plus a $500 bonus if all finish.
- NYC residents 21+ may enter by posting a <=1-minute Instagram video #ItEndsMarathonContest by Aug. 17 11:59 p.m. PT.
