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Greggs Renames Melt After Burnham Comment, Sales Soar

8/13/2026

25 2 Full Breakdown

Summary

Story summary

Prime Minister Andy Burnham urged Greggs to rename its sausage, bean and cheese melt after his off-the-cuff description.
Greggs officially changed the product name to “sausage, bean and cheese thing” in his honour.
Sales of the melt doubled overnight following the Prime Minister’s comment.
Greggs delivered free copies of the renamed pastry outside No. 10 North and expects demand to stay sky-high for the rest of the week.

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Story summary

Prime Minister Andy Burnham urged Greggs to rename its sausage, bean and cheese melt after his off-the-cuff description.
Greggs officially changed the product name to “sausage, bean and cheese thing” in his honour.
Sales of the melt doubled overnight following the Prime Minister’s comment.
Greggs delivered free copies of the renamed pastry outside No. 10 North and expects demand to stay sky-high for the rest of the week.