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White Sox Boost Attendance With Pope-Themed Hat Giveaway

8/13/2026

27 4 Full Breakdown

Summary

Story summary

The Chicago White Sox gave pope-themed hats to all 38,113 fans at the Aug. 11, 2026 game, a 5-4 loss.
The giveaway lifted season attendance to 1,460,383, exceeding the 1,445,738 recorded in 2025.
Mike Downey approved the hat concept, which chief revenue and marketing officer Brooks Boyer described as “unique and cool.”
The Sox also announced wooden domino sets for 10,000 fans on Aug. 22, with eBay listings later showing the hats reselling.

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Story summary

The Chicago White Sox gave pope-themed hats to all 38,113 fans at the Aug. 11, 2026 game, a 5-4 loss.
The giveaway lifted season attendance to 1,460,383, exceeding the 1,445,738 recorded in 2025.
Mike Downey approved the hat concept, which chief revenue and marketing officer Brooks Boyer described as “unique and cool.”
The Sox also announced wooden domino sets for 10,000 fans on Aug. 22, with eBay listings later showing the hats reselling.