Full Breakdown
El Al Unveils New Celebrity Safety Video, Retiring Lior Suchard’s Decade-Long Classic
8/13/2026, 2:48:25 AM
New Celebrity Safety Video Launch
Later this month, Israel’s flag carrier El Al will replace its long-running safety briefing with a fresh production starring four prominent Israeli figures: actor Lior Raz (known for the series *Fauda*), actress Gal Gadot (Hollywood star of *Wonder Woman*), NBA player Deni Avdija, and model-actress Rotem Sela.
The Decade-Old Lior Suchard Video
Since 2017, the airline’s safety video featured master mentalist Lior Suchard performing a card-trick that revealed the “seven of hearts.” The clip, which blended AI-generated effects with visual sleight-of-hand, became an international talking point and remained in service for almost ten years—far beyond its originally planned two-year run.
Production, Stars, and Technology
El Al produced the new film in partnership with Samsung, embedding Samsung Galaxy devices and Galaxy AI technology into the storyline and visual language. The collaboration reflects a broader industry trend of turning routine safety instructions into high-production-value content. While many passengers anticipate the refreshed approach, some longtime flyers expressed fatigue with the previous video, noting that repeated viewings could become “annoying.”
Verbatim Quotes
- “This video, which has accompanied hundreds of thousands of passengers in Israel and around the world for almost a decade, has received countless messages from people who wrote to me saying it was the best safety video they’ve ever seen,” — Lior Suchard
- “Today, as I say goodbye to it, I mainly think about all the places it met you: on the way to the moon, on the way to Israel, on the relocation [flight], on the big trip, on the bar or bat mitzvah [trip], on an important work meeting [trip], on a family vacation, and of course on the way home,” — Lior Suchard
