Story perspectives

Patrick Miller Sues UCHealth Over Facebook Pixel Data Sharing

8/13/2026

Summary

Story summary

Patrick Miller filed an action in Denver federal court accusing UCHealth of using Meta’s Pixel to send patients’ data to Facebook.
The complaint says Pixel captured search terms on symptoms, merged them with identifying data, and sent the profiles to Meta for advertising.
The suit says UCHealth breached HIPAA by sharing identifiable data without consent and notes settlements of $1.8 million by Atrium Health and $3.7 million by Duke University Health System.

1 of 1

Story summary

Patrick Miller filed an action in Denver federal court accusing UCHealth of using Meta’s Pixel to send patients’ data to Facebook.
The complaint says Pixel captured search terms on symptoms, merged them with identifying data, and sent the profiles to Meta for advertising.
The suit says UCHealth breached HIPAA by sharing identifiable data without consent and notes settlements of $1.8 million by Atrium Health and $3.7 million by Duke University Health System.