Back to today’s briefing

Story perspectives

ASUS Launches Lightweight Zenbook and Affordable AI Vivobooks

1/4/2025

29 3

Summary

ASUS Launches Copilot+

ASUS has unveiled its groundbreaking Copilot+ PC lineup at CES 2025, showcasing the Zenbook A14, the lightest laptop on the planet at under 1 kg. Packed with Snapdragon X processors, it boasts impressive AI features and an astonishing 32+ hours of battery life. Meanwhile, the Vivobook 14/16 series makes AI accessible for budget-savvy consumers.

Summary

ASUS Unveils Zenbook

ASUS made waves at CES 2025 with the launch of the Zenbook A14, a featherlight 2.18-pound laptop powered by the Snapdragon X Elite processor. Its stunning 14-inch OLED display and impressive 32-hour battery life promise exceptional performance. Priced between $899 and $1,099, it’s set to challenge the dominance of Apple's MacBook Air.

History

Historical Context

ASUS's launch of the Zenbook A14 at CES 2025 reflects a long-standing trend in the tech industry towards ultra-lightweight laptops, reminiscent of Apple's MacBook Air introduction in 2008. This shift emphasizes portability and battery efficiency, paralleling earlier innovations like the rise of mobile computing in the 1990s, which transformed personal technology and consumer expectations for performance and convenience.

1 of 3

ASUS Launches Copilot+

ASUS has unveiled its groundbreaking Copilot+ PC lineup at CES 2025, showcasing the Zenbook A14, the lightest laptop on the planet at under 1 kg. Packed with Snapdragon X processors, it boasts impressive AI features and an astonishing 32+ hours of battery life. Meanwhile, the Vivobook 14/16 series makes AI accessible for budget-savvy consumers.

1 / 3