Drooid Logo
Back to today’s briefing

Story perspectives

Instagram Rolls Out Sharper New Text-Only Wordmark

8/13/2026

30 4 Full Breakdown

1 of 1

Story summary
  • Instagram rolled out a new text-only wordmark on Thursday, announced by head Adam Mosseri.
  • Mosseri said the wordmark is sharper, more modern while still referencing the original design.
  • The change marks Instagram’s first logo refresh since the 2016 handwritten update.
  • Public reaction mixes compliments with jokes that the new font reads like “Instagzam,” while Meta has not responded to comment requests.