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Nutrafol Co-Founder Launches Great Things With 20% Rule

8/13/2026

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Summary

Story summary

Giorgos Tsetis (co-founder of Nutrafol) launched the Great Things family office and imposed a 20% profit-to-philanthropy rule.
He invested about $40 million in startups and pledged $7 million to nonprofits, including a Bronx boxing academy.
He earned a seven-times return on Anthropic in 18 months through a secondary exit.
He sold his remaining Nutrafol stake to Unilever at a $3.5 billion valuation.

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Story summary

Giorgos Tsetis (co-founder of Nutrafol) launched the Great Things family office and imposed a 20% profit-to-philanthropy rule.
He invested about $40 million in startups and pledged $7 million to nonprofits, including a Bronx boxing academy.
He earned a seven-times return on Anthropic in 18 months through a secondary exit.
He sold his remaining Nutrafol stake to Unilever at a $3.5 billion valuation.