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YouGov Finds British Adults Kissing Less Often Since 2019

8/13/2026

Summary

Spencer First Kiss

Spencer, 31, said his first kiss at age 29 with a Tinder match felt mechanical and left him unsatisfied.
He described the date as a walk, drinks, ice-cream, dinner at her place, and the kiss, which he called “nothing behind the kiss.”
He added that a second kiss now seems harder to imagine than sex because the emotional jump feels much larger.

Summary

Brits Kissing Decline

A YouGov survey commissioned by oral-care brand Waken found that over one-third of British adults kiss less often than five years ago.
Nearly one-in-five respondents said they have not been kissed in more than a year.
One-third of 18- to-24-year-olds avoid kissing because of low confidence, linking the trend to heightened self-consciousness.
Social theorist Sarah Stein Lubrano warns the kissing drop reflects “social atrophy” as digital habits erode face-to-face skills.

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Spencer First Kiss

Spencer, 31, said his first kiss at age 29 with a Tinder match felt mechanical and left him unsatisfied.
He described the date as a walk, drinks, ice-cream, dinner at her place, and the kiss, which he called “nothing behind the kiss.”
He added that a second kiss now seems harder to imagine than sex because the emotional jump feels much larger.

1 / 2