StubHub’s Q2 2026 Results Powered by World Cup Demand

In the second quarter ending June 30, StubHub reported a sharp rise in activity that the company attributes to the 2026 FIFA World Cup. The surge in demand coincided with a broader rebound in live-event attendance across the resale marketplace.

StubHub Sales Surge 34% as World Cup Powers Strong Q2

Revenue climbed 33% to $573.1 million, surpassing analyst forecasts of $513.3 million. Gross merchandise sales (GMS) reached $3.1 billion, a 34% year-over-year increase. Adjusted EBITDA rose 94% to $105.7 million, expanding the margin by roughly 600 basis points to 18%. Free cash flow surged to $309.7 million from $9.7 million a year earlier, and net cash from operating activities hit $321.9 million. Debt reductions of $1.1 billion over the past 12 months lowered net leverage to 3.0 times trailing-12-month adjusted EBITDA, down from 4.5 times at the end of 2025. The company ended the quarter with $1.7 billion in cash and cash equivalents.

StubHub: Free Cash Flow Surges To $310 Million As World Cup Drives Record $3.1 Billion GMS

Following the World Cup, StubHub faced a “flood of complaints” from fans who purchased tickets months in advance but were denied entry or received inferior replacements. StubHub’s spokesperson estimated that about 1% of orders result in refunds, while the Better Business Bureau profile noted a “significant spike in complaints” since early 2024 and a total of 11,338 complaints over three years.

Sports Business JournalSports Business JournalStubHub Sales Surge 34% as World Cup Powers Strong Q2

Sources differ on the quarter’s profitability. One report states StubHub posted a net loss attributable to common stockholders of $40,000, compared with a $75.9 million loss a year earlier. Another source claims the company swung to a $14.6 million net profit, reversing a $53.8 million loss in the prior year. Both figures are presented by StubHub in separate communications.

StubHub Sales Surge 34% as World Cup Powers Strong Q2

“We remain focused on our vision for long-term growth — enhancing the fan experience, democratizing access to live events, and expanding our addressable market,” — Eric Baker, stubhub CEO

StubHub Sales Surge 34% as World Cup Powers Strong Q2