Story perspectives

Burnham bans misleading discount claims from January 2027

8/14/2026

Summary

Story summary

Prime Minister Andy Burnham announced consumer-protection measures banning misleading discount claims from January 2027.
The rules require firms to end subscription traps, add a 14-day cooling-off period and save households £14 a month.
An autumn consultation will consider adding misleading discounts to the Competition and Markets Authority’s prohibited list.
Dame Clare Moriarty of Citizens Advice praised the plan, while Shadow chancellor Sir Mel Stride said Burnham has run out of ideas.

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Story summary

Prime Minister Andy Burnham announced consumer-protection measures banning misleading discount claims from January 2027.
The rules require firms to end subscription traps, add a 14-day cooling-off period and save households £14 a month.
An autumn consultation will consider adding misleading discounts to the Competition and Markets Authority’s prohibited list.
Dame Clare Moriarty of Citizens Advice praised the plan, while Shadow chancellor Sir Mel Stride said Burnham has run out of ideas.