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Story perspectives

Samsonite to buy 85% of BÉIS for $178.5M

8/14/2026

31 7 Full Breakdown

Summary

Story summary

Samsonite Group will acquire an 85% stake in BÉIS for $178.5 million, valuing it at $210 million.
Actress Shay Mitchell will retain a 15% stake and remain founder and head of creative.
CEO Adeela Hussain Johnson and the team will stay on after the deal, while Beach House Group exits by selling its 70% ownership.
Closing is slated for Q4 2026, pending conditions, with Samsonite planning to use its network to expand BÉIS.

History

Historical Context

After Coach rebranded as Tapestry and bought Kate Spade for $2.4 billion in July 2017, the deal lifted the luxury-handbag segment’s revenue and gave Tapestry a younger consumer base. Building on that precedent, Samsonite announced it will purchase 85% of BÉIS for $178.5 million, using its distribution network to replicate the growth seen after the 2017 acquisition.

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Story summary

Samsonite Group will acquire an 85% stake in BÉIS for $178.5 million, valuing it at $210 million.
Actress Shay Mitchell will retain a 15% stake and remain founder and head of creative.
CEO Adeela Hussain Johnson and the team will stay on after the deal, while Beach House Group exits by selling its 70% ownership.
Closing is slated for Q4 2026, pending conditions, with Samsonite planning to use its network to expand BÉIS.

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