Full Breakdown
Hand-Drawn “Spooderman” Poster Goes Viral After Canadian Cinema Misses Official Print
8/14/2026, 11:11:15 AM
How a Shipping Slip Sparked a Meme-Style Poster
When the Famous Players Six theatre in Prince George, British Columbia failed to receive the promotional posters for *Spider-Man: Brand New Day* because of a shipping error, 19-year-old employee-artist Drake Landon was asked by his manager to create a replacement. He chose to render the film’s hero in the crude “Spooderman” style that originated as an MS Paint parody around 2012. Below the drawing he added the apology, “Sorry we never received the real posters! Sorry for any inconveniences!” The hand-drawn poster was displayed in the lobby while the cinema awaited an official print.
Online Reception and Cultural Impact
The makeshift poster quickly attracted attention on social media. Posts featuring the artwork amassed thousands of likes and, on the Marvel Studios subreddit, earned more than 54,000 upvotes. Movie-goer Adam Woodrow praised the effort, saying the theatre “thought it was awesome.” The viral response highlighted a broader appetite for original, hand-crafted advertising in an era where many movie posters look alike.
Official Responses and Future Plans
Cineplex confirmed that the hand-drawn poster will be taken down and replaced with the official *Spider-Man: Brand New Day* image, but the company will find a new home for Landon’s rendition within the theatre. On August 12, Landon posted on Reddit that head-office officials had asked the theatre to remove the artwork, prompting him to retrieve the drawing. He announced plans to sell limited-edition prints and to showcase his work at a local comic-convention booth. Craig Landon, Drake’s father, expressed pride in his son’s sudden exposure.
Verbatim Quotes
- “I said I can draw actual Spider-Man, but I'm not gonna argue, I'll draw Spooderman,” — Drake Landon
- “Sorry we never received the real posters! Sorry for any inconveniences!” — The Cineplex
- “He's been [drawing] for years so it's nice to see him get some attention for it,” — Craig Landon
- “He's a bit taken back by all the exposure, but that's the way the world is these days and when it hits online and goes a bit viral, people love it.” — The Cineplex
