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Shein’s Hong Kong IPO Faces Lower Valuation Amid Slowing Growth and Trade-Policy Headwinds

8/15/2026, 12:50:06 AM

Core Event: Revised Valuation and Investor Skepticism

Shein’s planned float on the Hong Kong Stock Exchange is being marketed at a valuation in the mid-to-high $20 billion range, down from the $30-$40 billion range cited a week earlier. The company’s filing indicates a target launch as early as mid-August, but five investors who reviewed the prospectus expressed doubt that the fast-fashion retailer can sustain the growth rates that once justified a near-$100 billion private-market valuation.

Recent Growth Trends and Trade-Policy Impacts

Revenue grew 41.1 % in 2023 and is projected to rise 7 % in 2024, but research firm Coresight expects growth to slow to roughly 2 % this year. The slowdown follows the United States’ May 2025 removal of the de minimis exemption for small parcels and the European Union’s July 2026 three-euro duty on similar shipments, both of which raise shipping costs and pressure Shein’s direct-shipping model.

Valuation Ranges and Financial Metrics

  • Morgan Stanley, a sponsor of the IPO, estimated a “fair-value range” of $39 billion to $52 billion, based on 18-to-24 times projected 2027 earnings.
  • Analysts suggest a single-digit price-to-earnings multiple, comparable to PDD Holdings, would be more appropriate.
  • Active customers rose to 273 million in 2025 from 230 million in 2024, while average purchase frequency remained about four orders per year.
  • First-quarter 2025 net loss of $99 million followed a $328 million accounting charge related to special investor shares; the prior year’s profit was $395 million.

Official Statements & Responses

Shein declined to comment on the valuation revision. In its filing, the company noted that artificial-intelligence technology is used to improve supply-chain efficiency but did not position itself as an AI-focused business. Management highlighted plans to expand its portfolio of in-house brands as a growth avenue, though investors said the presentation lacked a compelling growth narrative.