Story perspectives

Magnum Launches Glow-in-the-Dark Lolly for Ibiza Clubbers

8/15/2026

Summary

Story summary

Magnum, the world's largest publicly listed ice-cream maker, launched a glow-in-the-dark lolly in Ibiza for clubbers and festival-goers.
The lolly contains vitamin B2, which naturally glows under UV club lights.
Georgia Rose, analyst at Kantar Retail IQ, said the company has faced price volatility caused by the Ukraine war, Covid, cost-of-living crisis and Hormuz Strait.
Rose added that higher prices have hit dairy, cream, eggs, vanilla, chocolate, sugar and energy costs.

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Story summary

Magnum, the world's largest publicly listed ice-cream maker, launched a glow-in-the-dark lolly in Ibiza for clubbers and festival-goers.
The lolly contains vitamin B2, which naturally glows under UV club lights.
Georgia Rose, analyst at Kantar Retail IQ, said the company has faced price volatility caused by the Ukraine war, Covid, cost-of-living crisis and Hormuz Strait.
Rose added that higher prices have hit dairy, cream, eggs, vanilla, chocolate, sugar and energy costs.