Story perspectives

Trump Claims Hair-Volume Products Boost Costs 4%

8/16/2026

Summary

Story summary

President Donald Trump told officials in Garden City, New York, that hair-volume products claim a 4 percent increase and that aide Walt Nauta carries scissors to trim his.
He said toothbrushes, toothpaste and Dove soap sit behind shelves, while hair-volume products cost consumers for a 4 percent boost.
On August 5, 2026, Trump appeared in Las Vegas with a hairstyle that drew criticism, likened to Mrs. Doubtfire, a chinchilla and his mother, before he dropped the look.

History

Historical Context

The FTC, created in 1914 to police false advertising, has repeatedly forced companies to back product claims. Recent examples include a 2020 settlement where Williams-Sonoma paid $1 million and agreed to stop unsubstantiated “Made in the USA” labels, and Truth-in-Advertising’s 2017 probe of Goop’s health claims. These precedents illustrate why calls for stricter oversight of today’s hair-volume promises echo past enforcement actions.

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Story summary

President Donald Trump told officials in Garden City, New York, that hair-volume products claim a 4 percent increase and that aide Walt Nauta carries scissors to trim his.
He said toothbrushes, toothpaste and Dove soap sit behind shelves, while hair-volume products cost consumers for a 4 percent boost.
On August 5, 2026, Trump appeared in Las Vegas with a hairstyle that drew criticism, likened to Mrs. Doubtfire, a chinchilla and his mother, before he dropped the look.

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