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Reebok Co-Founder Launches First AI-Designed Shoe

1/4/2025

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Summary

Story summary

Joe Foster, the visionary co-founder of Reebok, has teamed up with 25-year-old Ben Weiss to unveil Syntilay, a groundbreaking venture that introduces the first-ever AI-designed commercial shoe. These innovative slides are 3D printed and tailored to fit perfectly via a smartphone app. Initially, they plan to produce a limited run, with exciting custom designs for brands and influencers on the horizon.

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Story summary

Joe Foster, the visionary co-founder of Reebok, has teamed up with 25-year-old Ben Weiss to unveil Syntilay, a groundbreaking venture that introduces the first-ever AI-designed commercial shoe. These innovative slides are 3D printed and tailored to fit perfectly via a smartphone app. Initially, they plan to produce a limited run, with exciting custom designs for brands and influencers on the horizon.