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Hochul Reviews One Fair Price Act to Ban Pricing

8/16/2026

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Summary

Story summary

Gov. Kathy Hochul is reviewing the One Fair Price Act, which would ban data-driven individual pricing.
Gov. Mikie Sherrill (D-NJ) signed a law prohibiting surveillance pricing for food and goods.
Rep. Frank Pallone (D-NJ) sent letters to eight airlines and 25 retailers after a 2025 FTC report found retailers use data to set prices, with Instacart shoppers paying up to 23% more—about $1,200 a year for a family of four.

History

Historical Context

In October 1978 President Jimmy Carter signed the Airline Deregulation Act, ending the Civil Aeronautics Board’s fare and route controls. A 1996 GAO report found average fare per passenger mile was about 9% lower in 1994 than in 1979, and competition led eight major carriers into bankruptcy by 2001. Governor Kathy Hochul’s One Fair Price Act and New Jersey’s anti-surveillance pricing law revisit those price-control concerns.

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Story summary

Gov. Kathy Hochul is reviewing the One Fair Price Act, which would ban data-driven individual pricing.
Gov. Mikie Sherrill (D-NJ) signed a law prohibiting surveillance pricing for food and goods.
Rep. Frank Pallone (D-NJ) sent letters to eight airlines and 25 retailers after a 2025 FTC report found retailers use data to set prices, with Instacart shoppers paying up to 23% more—about $1,200 a year for a family of four.

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