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TikTok Birdwatching Boom: UK Posts Up a Third

8/16/2026

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Story summary
  • TikTok says #birdwatching and #birdtok posts in United Kingdom rose a third over the past three months.
  • The platform reports #birding posts grew 40% to one million globally.
  • A video of seagull Steven being fed Tesco salmon fillet has over 52 million views.
  • RSPB TikTok posts have 9 million views this year, a third from users under 24.
  • Ornithologist Tim Jones says social media now draws many twentysomethings and teenagers to birding.