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Rebel Creamery Files Bankruptcy After $23.8M Trade Dress Ruling

8/16/2026

Summary

Story summary

Rebel Creamery filed for bankruptcy in Utah after a judge ordered it to pay $23.785 million to Van Leeuwen for packaging infringement.
Judge Eric Komitee found Rebel intentionally copied Van Leeuwen’s pastel trade dress, creating customer confusion.
Rebel listed assets and debts each between $10 million and $50 million and appealed the judgment on Aug. 12.
Van Leeuwen, founded in 2008, launched pastel packaging in 2016 and now runs about 100 scoop shops.

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Story summary

Rebel Creamery filed for bankruptcy in Utah after a judge ordered it to pay $23.785 million to Van Leeuwen for packaging infringement.
Judge Eric Komitee found Rebel intentionally copied Van Leeuwen’s pastel trade dress, creating customer confusion.
Rebel listed assets and debts each between $10 million and $50 million and appealed the judgment on Aug. 12.
Van Leeuwen, founded in 2008, launched pastel packaging in 2016 and now runs about 100 scoop shops.