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Au Vodka Near £500 Million Sale to Sazerac

8/16/2026

50 8 Full Breakdown

Summary

Story summary

Sky News reports that Au Vodka is near a £500 million sale to Sazerac.
Charlie Morgan and Jackson Quinn co-founded Au Vodka in 2015 and grew it via social-media.
The brand sold a 20 percent stake to Charlie Sloth in 2017 and may net each co-owner over £100 million.
Uncertainty remains about Morgan and Quinn’s post-sale roles while Jake Paul earned $250,000 for a tattoo in his 2023 fight with Tommy Fury.

History

Historical Context

Sidney Frank created Grey Goose in 1997, positioning it as a French-crafted premium vodka. After it became the United States’ best-selling premium vodka, selling over 1.5 million cases in 2004, Bacardi bought the brand for $2.2 billion that year, expanding its luxury-spirits portfolio and prompting further high-value deals in the global market.

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Story summary

Sky News reports that Au Vodka is near a £500 million sale to Sazerac.
Charlie Morgan and Jackson Quinn co-founded Au Vodka in 2015 and grew it via social-media.
The brand sold a 20 percent stake to Charlie Sloth in 2017 and may net each co-owner over £100 million.
Uncertainty remains about Morgan and Quinn’s post-sale roles while Jake Paul earned $250,000 for a tattoo in his 2023 fight with Tommy Fury.

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