Story perspectives

Ferrari Luce sells for $40M, funds Save the Children

8/17/2026

Summary

Ferrari Auctions EV

Ferrari sold its first electric car for $40 million at RM Sotheby's auction on August 16 2026.
The hammer price was 36 times the $1.1 million estimate and 62 times the $640 000 list price.
RM Sotheby's ran the sale without reserve, waived the premium, and sent the $40 million to the Ferrari Foundation, a 501(c)(3).
Chassis ZFF21BUA8T0338000 “Chassis 0” will be delivered in Q1 2027 and has 1,050 hp, a 122 kWh battery and 530 km range.

Summary

Buyer Funds School

An anonymous buyer paid $40 million for the Luce, directing all proceeds to the Ferrari Foundation’s partnership with Save the Children to rebuild Altadena’s Aveson Charter School after the 2025 Eaton Wildfire.
Bryant Kreaden said the collector, a high-level Ferrari enthusiast, likely pursued the $40 million purchase chiefly as a tax write-off.
Because the Ferrari Foundation is a registered 501(c)(3) charity, donors can claim a charitable deduction for the $40 million contribution.

History

Historical Context

In 2008 RM Sotheby's—originating from a 1976 Ontario shop and expanding internationally by 2007—sold a 2003 Ferrari Enzo for $3.5 million, 30 times its $115,000 estimate and surpassing a $2.8 million Lamborghini Murciélago. On August 16 2026 it held a no-reserve $40 million Ferrari electric-car auction, donating proceeds to the Ferrari Foundation and Save the Children, reflecting the firm’s charitable-fundraising shift.

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Ferrari Auctions EV

Ferrari sold its first electric car for $40 million at RM Sotheby's auction on August 16 2026.
The hammer price was 36 times the $1.1 million estimate and 62 times the $640 000 list price.
RM Sotheby's ran the sale without reserve, waived the premium, and sent the $40 million to the Ferrari Foundation, a 501(c)(3).
Chassis ZFF21BUA8T0338000 “Chassis 0” will be delivered in Q1 2027 and has 1,050 hp, a 122 kWh battery and 530 km range.

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