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Mattel Launches Mattel Game Studios to Run Brand Games

8/17/2026

Summary

Story summary

Mattel Inc announced Mattel Game Studios to develop, publish and operate games based on its brands.
The studio combines nearly 300 staff in Los Angeles and Hangzhou.
Mattel bought the remaining 50 % of Mattel163 from NetEase in February for $159 million.
Mattel163’s mobile titles—UNO!, UNO Wonder, Phase 10 and Skip-Bo—have over 550 million downloads, about 20 million monthly active players, and the studio is soft-launching UNO Wild while developing a Hot Wheels game.

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Story summary

Mattel Inc announced Mattel Game Studios to develop, publish and operate games based on its brands.
The studio combines nearly 300 staff in Los Angeles and Hangzhou.
Mattel bought the remaining 50 % of Mattel163 from NetEase in February for $159 million.
Mattel163’s mobile titles—UNO!, UNO Wonder, Phase 10 and Skip-Bo—have over 550 million downloads, about 20 million monthly active players, and the studio is soft-launching UNO Wild while developing a Hot Wheels game.