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Crowley Holds Early Four-Point Edge Over Tiffany in Badger Battleground Poll

8/17/2026, 9:06:19 PM

Early Poll Shows Crowley Ahead

A Badger Battleground poll commissioned by Platform Communications surveyed 500 likely Wisconsin voters on August 12 and 13. The poll found Milwaukee County Executive David Crowley (Democratic nominee) at 48 % support versus 44 % for U.S. Rep. Tom Tiffany (Republican nominee). Among voters identifying as independents, Crowley led 42 % to 30 %.

Context After Primary Upset

The poll is the first statewide snapshot following Crowley’s primary victory over democratic socialist Francesca Hong. Platform Communications, founded by Republican strategist Keith Gilkes, conducted the survey with input from Gilkes and Democratic strategist Tanya Bjork.

Key Numbers

  • Overall support: Crowley 48 %, Tiffany 44 % (margin of error ± 4.4 pts).
  • Favorability: Crowley 43 % favorable, 26 % unfavorable; Tiffany 38 % favorable, 43 % unfavorable.
  • Generic Wisconsin Assembly ballot preference: Democrats 47 %, Republicans 44 % (independents 41 % Dem, 32 % Rep).

Official Statements & Responses

Platform Communications CEO Brian Reisinger said the results illustrate a “very tight general election matchup” and reflect the typical early-stage dynamics of a purple-state race. Bjork suggested the poll may capture a post-primary boost for Crowley and warned that Tiffany’s summer advertising “hasn’t broken through.” Reisinger added that the governor’s race could influence the upcoming Wisconsin Assembly elections, which historically swing with national winds.

Verbatim Quotes

  • “What we’re seeing here is a very tight general election matchup,” — Brian Reisinger, platform communications CEO
  • “What it tells us is it's a statistical tie,” — Keith Gilkes, republican strategist
  • “At the end of the day, yes, David Crowley is up by four points over Tom Tiffany. That's well within the margin of error and very typical for this type of race. We're in a purple state, so I wouldn't expect anything else, and the campaign's just starting.” — Tanya Bjork, democratic strategist
  • “But this poll has some kind of not great news for Tom Tiffany,” — Tanya Bjork, democratic strategist
  • “We have to get out there and get the message out about what Tom's policies are and what his positions are and make sure people really truly understand the contrast,” — Keith Gilkes, republican strategist