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FARA Registration Tied to $1 Million Israel Content Contracts

8/18/2026

Summary

Story summary

Piro Inc., a New York firm, registered under FARA to work for Israel’s Advertising Agency LaPam.
On April 30 2026 it signed a $900,000 Storytelling Pilot for U.S. video content.
A July 29 2026 amendment added a $100,000 Fact Based Content Initiative for Israel’s Foreign Ministry.
The contracts total $1 million and name Eran Shayovitch and Guy Getz as coordination officials.
Hanover Institute reports the registration appears in chatbot answers such as ChatGPT’s reply about the IDF.

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Story summary

Piro Inc., a New York firm, registered under FARA to work for Israel’s Advertising Agency LaPam.
On April 30 2026 it signed a $900,000 Storytelling Pilot for U.S. video content.
A July 29 2026 amendment added a $100,000 Fact Based Content Initiative for Israel’s Foreign Ministry.
The contracts total $1 million and name Eran Shayovitch and Guy Getz as coordination officials.
Hanover Institute reports the registration appears in chatbot answers such as ChatGPT’s reply about the IDF.