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Niu Lai Hits 17.1 Million Yuan After Demand Surge

8/18/2026

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Story summary
  • Niu Lai, directed by Xin Yumeng, earned 17.1 million yuan (€2.1 million), ranking among China’s top ten animated grosses in 2026.
  • After opening on 5 August 2026 with only 10,000 yuan in ten days, social-media buzz lifted earnings to 8.2 million yuan by Monday.
  • Beijing News warned cinemas could lose trust if they keep screening Niu Lai and urged gatekeeping.
  • Cinemas added extra showings as demand surged, turning early mockery into commercial success.