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Europe’s leisure travel spending rises 3.7% in 2026

8/19/2026

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Story summary
  • The World Travel & Tourism Council reported European leisure travel spending grew 3.7% in 2026, Italy up 4.7%.
  • Europe captured $2 trillion (€1.72 trillion) in leisure travel receipts, about one-third of global receipts.
  • Amadeus and UN Tourism found Spain the most searched-for and booked destination.
  • Florence won Travel + Leisure’s Best City in Europe award for 2026.
  • The Uffizi Gallery in Florence charges €25, with free entry for students and disabled visitors.