Tennessee Secures First Jersey-Patch Sponsor for Men’s and Women’s Basketball

The University of Tennessee announced that Axle Logistics will become the first official jersey-patch sponsor for its men’s and women’s basketball programs. The agreement runs for five years and places the Axle Logistics logo on the uniforms of both teams. The partnership is presented as a means to connect the logistics firm’s workforce pipeline with the university’s student-athletes and to highlight Axle’s investments in technology and community support.

Newsweek

Jon Clay — co-founder of Axle Logistics, University of Tennessee alumnus.

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Drew Johnson — co-founder of Axle Logistics, University of Tennessee alumnus.

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Danny White — Vice Chancellor and Director of Athletics, University of Tennessee.

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He added that Axle’s reputation for operational excellence and customer service positioned the company as an “ideal collaborator for Tennessee Athletics.”

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• “Great athletic programs and great organizations are built on the same foundation: talent, teamwork, preparation, and a relentless pursuit of excellence," said Clay and Johnson.” — Jon Clay, co-founder of Axle Logistics “Great athletic programs and great organizations are built on the same foundation: talent, teamwork, preparation, and a relentless pursuit of excellence,” — Jon Clay

Newsweek

The agreement marks the first jersey-patch sponsorship in Tennessee athletics history and reflects a broader trend of collegiate programs partnering with regional businesses to enhance brand visibility and community engagement.

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