Story perspectives

Ted Lasso Season 4 Debuts on Apple TV+ With 296.6M Minutes

8/19/2026

Summary

Ted Lasso Returns

Apple TV+ launched Ted Lasso Season 4 on August 5 2026, logging 296.6 million minutes and 7.1 million viewers.
The ten-episode season shows Ted Lasso returning to Richmond three years after Season 3 to coach a second-division women’s team.
Episodes air weekly on Wednesdays from August 5 through the October 7 2026 finale.
The July 27 2026 premiere at the Academy Museum of Motion Pictures introduced new cast members Faye Marsay as Lizzie and Tanya Reynolds as Coach Alice Chilton.

Summary

Roy Kent Saves

A uniform delay threatens the women’s debut, prompting former Richmond star Roy Kent to enlist club publicist Keeley Jones and her friend Phoebe to create improvised kits.
Coach Alice Chilton holds an open tryout where mother-center back Lizzie (Faye Marsay) impresses enough to earn a roster spot.
Law-student Gemma (Abbie Hern), a former teammate of Alice Chilton, joins the squad, scoring the winning goal in the opening game.

History

Historical Context

Apple TV+ taps the legacy of the 1999 FIFA Women’s World Cup, which drew 90,185 fans to the Rose Bowl final and peaked at 40 million U.S. TV viewers, sparking a nationwide surge in women’s soccer. The tournament’s success spurred the formation of the Women’s United Soccer Association, the first professional league, establishing a market that new digital series now seek to expand.

1 of 3

Ted Lasso Returns

Apple TV+ launched Ted Lasso Season 4 on August 5 2026, logging 296.6 million minutes and 7.1 million viewers.
The ten-episode season shows Ted Lasso returning to Richmond three years after Season 3 to coach a second-division women’s team.
Episodes air weekly on Wednesdays from August 5 through the October 7 2026 finale.
The July 27 2026 premiere at the Academy Museum of Motion Pictures introduced new cast members Faye Marsay as Lizzie and Tanya Reynolds as Coach Alice Chilton.

1 / 3