Fans Call for Nationwide Boycott of Neutrogena After Hayden Panettiere’s Death

On August 16, fans of the late actress Hayden Panettiere flooded social-media platforms demanding a national boycott of Neutrogena, the skincare brand that featured her in advertising from 2005 to 2015. A Reddit post promoting the boycott received more than 5,000 up-votes, while a comment thread on X garnered over 34,000 likes. Google Trends recorded a spike of more than 5,000 % in searches for “Neutrogena boycott” within three days, and TikTok videos referencing the call for a brand ban accumulated tens of thousands of comments.

New York Post

Panettiere’s 2026 memoir *This Is Me: A Reckoning* recounts that Neutrogena terminated her long-standing contract after she disclosed treatment for postpartum depression on the morning show *Live with Kelly and Michael* in 2015. She later explained on Jay Shetty’s podcast that her representative warned the termination violated the law.

The Independent

Following the online backlash, shares of Kenvue Inc., Neutrogena’s parent company, fell more than 2 % on the Monday after the boycott announcement, according to market data cited in coverage of the episode. The stock later recovered partially on Tuesday, but pricing remained below the prior day’s level. Neutrogena’s corporate accounts have not issued a public comment, and the company declined interview requests from both outlets reporting on the story.

New York Post

• “Neutrogena was a huge part of my life,” — Hayden Panettiere

The Independent

• “So when I got that call that Neutrogena wanted to fire me over that, my representative at the time said, ‘That’s illegal. You can’t do that,’” — Hayden Panettiere

The Independent

• “Even though she saved the day that year, I knew that that was going to be it. I was not going to be invited back the next year.” — Hayden Panettiere

The Independent