Polaroid Teams with Pokémon for 30th-Anniversary Camera Collection

Polaroid is releasing a three-camera collection—two Polaroid Go Gen 3 models and one Polaroid Now Gen 3—each wrapped in Pokémon-themed designs to mark the franchise’s 30th anniversary. The lineup includes a bright-yellow Pikachu edition, a pink-blue Sylveon edition, and a red-white Poké Ball edition. All items will be available for preorder on August 25 in the United States, Canada, and the United Kingdom via the Polaroid and Pokémon Center websites, with a worldwide release slated for October 5.

The VergeGizmodoPetaPixelCNET

The partnership follows a 2019 collaboration between Fujifilm and Pokémon, making this Polaroid effort the most extensive Pokémon-branded hardware to date. The Pokémon Company International has highlighted the anniversary as an opportunity to “celebrate discovery, connection, and exploration” through new merchandise.

CNET

• Polaroid – Instant-camera manufacturer launching the limited-edition collection.

The Verge

• The Pokémon Company International – Licensor coordinating the collaboration.

CNET

• Mathieu Galante – Senior Director of Licensing at The Pokémon Company International, who commented on the partnership.

PetaPixel

• Camera pricing: Pikachu and Sylveon Go Gen 3 models are listed at $99.99 (? €99.99, £89.99); the Poké Ball Now Gen 3 model is priced at $139.99 (? €139.99, £129.99).

PetaPixel

• Film packs: Go-format double packs for Pikachu and Sylveon sell for $24.99 each; i-Type Pokémon-edition film is $22.99 per pack.

PetaPixel

• Accessories: Poké Ball-shaped camera case ($24.99), photo album ($24.99), and universal strap ($14.99). The Sylveon Go case and album are also $24.99 each.

PetaPixel

• Total collection cost: Purchasing every camera, film pack, case, album, and strap would total roughly $478 before tax.

CNET

Polaroid’s announcement emphasized that the cameras are existing models receiving new skins, with no functional changes beyond the themed exteriors and collectible film packaging.

The Verge

• Camera price variance: The Verge and Gizmodo list the Pikachu Go Gen 3 at $99.99, while CNET rounds the price to $100. Similarly, the Poké Ball Now Gen 3 is $139.99 in most reports but appears as $140 in CNET.

Gizmodo

• Film pack pricing: Petapixel cites $24.99 for Go-format packs and $22.99 for i-Type packs; CNET reports $25 and $23 respectively. The discrepancy suggests minor regional or rounding differences but no official clarification has been provided.

PetaPixel

The collection illustrates nostalgia-driven marketing: leveraging a multi-generational franchise to revive interest in analog photography among adults who grew up with Pokémon. By pairing limited-edition designs with collectible film packaging, Polaroid creates a sense of urgency and collectibility that extends beyond the camera itself.

CNET

• “Pokémon has always been about discovery, connection, and exploration. Working with Polaroid feels like a natural extension of these values: encouraging fans to capture moments that matter most to them in their own way and turn their favourite memories into tangible keepsakes,” — Mathieu Galante

PetaPixel

Preorders open on August 25 through Polaroid’s website, with supplies limited. The full collection becomes generally available on October 5 worldwide, after which the items will be sold on a first-come, first-served basis.

CNET