Story perspectives

Ferrari’s “Chassis 0” Sells for $40 Million at Auction

8/19/2026

Summary

Story summary

Herbert Wertheim bought the one-off Ferrari Luce “Chassis 0” for $40 million at an RM Sotheby’s auction during Monterey Car Week, setting a world-record for a brand-new car at auction.
Ferrari said the sale proceeds will fund education projects through its Ferrari Foundation.
The Luce, Ferrari’s first fully electric vehicle, debuted at €550,000 ($638,400).
The bespoke “Chassis 0” model drew mixed reactions while Ferrari reported strong demand but did not disclose order numbers.

History

Historical Context

From modest four-figure prices in the 1960s, Ferrari 250 GTO values surged in the late 1970s, fell to about $2.7 million during the early-1990s crash, then climbed to a $48.4 million auction record in August 2018 by RM Sotheby’s. That benchmark underpins today’s high-priced Ferrari electric Luce purchase at Monterey Car Week, showing continued escalation.

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Story summary

Herbert Wertheim bought the one-off Ferrari Luce “Chassis 0” for $40 million at an RM Sotheby’s auction during Monterey Car Week, setting a world-record for a brand-new car at auction.
Ferrari said the sale proceeds will fund education projects through its Ferrari Foundation.
The Luce, Ferrari’s first fully electric vehicle, debuted at €550,000 ($638,400).
The bespoke “Chassis 0” model drew mixed reactions while Ferrari reported strong demand but did not disclose order numbers.

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