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Burnham’s team hires Manchester producers to boost Instagram, TikTok

8/20/2026

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Summary

Story summary

The government hired producers, videographers and strategists to work from Whitehall and No 10 North in Manchester.
Prime Minister Andy Burnham posted over 50 Instagram updates in his first month.
Student Abby Tomlinson, who launched the #Milifandom meme in early 2015, later became head of content for Burnham.
Strategists claim Instagram and TikTok match Burnham’s humor-driven communication style.

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Story summary

The government hired producers, videographers and strategists to work from Whitehall and No 10 North in Manchester.
Prime Minister Andy Burnham posted over 50 Instagram updates in his first month.
Student Abby Tomlinson, who launched the #Milifandom meme in early 2015, later became head of content for Burnham.
Strategists claim Instagram and TikTok match Burnham’s humor-driven communication style.