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Vivien Wong Quits £80,000 Job to Build Little Moons

8/20/2026

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Story summary
  • Vivien Wong quit an £80,000-a-year accounting job to launch Little Moons.
  • She and her brother Howard At founded the brand after growing up in their bakery.
  • Little Moons sold mochi to restaurants and cinemas for five years before entering supermarkets.
  • During the pandemic, the 12-year-old brand went viral on TikTok.
  • Wong handled IT, product development and bookkeeping herself, now advises 80 % launch readiness and a CEO running daily ops.