Grandpa Werner Takes TikTok by Storm

At age 88, Werner Kalecinski, a German retiree who spent decades working in scrap metal, electrical jobs, insurance and frozen-food sales, decided to try TikTok while caring for his ailing wife. Now 89, he posts videos under the persona “Opa Werner,” mixing juvenile humor with Gen Z slang. His content—ranging from “Get Ready With Me” fashion clips to motivational advice—has attracted a younger audience that enjoys his taste-test videos, especially his reactions to coffee-shop drinks. The profile notes that he has amassed almost 200,000 followers and 2.8 million likes.

New York Times

Kalecinski is part of a growing cohort of senior TikTok creators who have found unexpected popularity among Gen Z users. These elder influencers often blend nostalgic perspectives with contemporary trends, offering commentary that resonates across age groups. Their rise reflects a broader shift in social-media culture, where authenticity and intergenerational dialogue are increasingly valued.

New York Times

The TikTok star’s most viral moments involve his candid critiques of trendy beverages. In one video, he compared the taste of a matcha latte to a freshly mowed lawn, a quip that sparked widespread sharing. Fans describe his “affable curmudgeon” demeanor as “infectious,” praising his willingness to experiment despite disliking oat-milk matcha lattes.

New York Times

When asked about his new online venture, Kalecinski explained his misunderstanding of the term “influencer,” saying it sounded like “influenza.” He emphasizes that his goal is simply to stay active and connect with younger viewers, not to pursue fame or profit.

New York Times

• “I thought ‘influencer’ was a cold,” — Mr. Kalecinski

New York Times