Full Breakdown
Honey Deuce Pricing Remains Steady at This Year’s US Open
8/20/2026, 11:47:19 AM
Signature Drink Pricing at the US Open
The “Honey Deuce,” the US Open’s signature vodka cocktail, will be sold for $23 this year. This price matches the cost charged at the previous tournament and continues a trend of steady increases since the drink’s introduction more than a decade ago.
History and Evolution of the Honey Deuce
The Honey Deuce debuted in 2007 with a price of $12. Over the ensuing ten-plus years, the price has risen incrementally, reflecting broader pricing adjustments for premium concessions at the event. The cocktail’s Instagram-friendly presentation has helped maintain its popularity, and it remains exclusive to the US Open grounds, limiting alternative purchasing options for attendees.
Revenue Impact and Pricing Data
According to Lucia Auerbach of *Inc.*, the Honey Deuce generated approximately $17 million in revenue for the United States Tennis Association (USTA) during the most recent tournament. The combination of a limited-venue offering and the drink’s visual appeal has driven strong demand despite the relatively high price point.
Official Commentary
USTA officials have noted that the price stability from last year to this year provides fans with a predictable cost for the signature beverage while supporting the organization’s broader financial goals for the tournament. The decision to keep the price unchanged this year aligns with the USTA’s strategy of balancing revenue generation with fan experience.
