Arctos Agrees to Purchase 10% of the Atlanta Falcons at $10.6 Billion Valuation

Arctos has reached an agreement to acquire a 10 % minority stake in the Atlanta Falcons for an enterprise valuation of $10.6 billion, according to two people familiar with the matter cited by CNBC. The transaction is slated to be completed in two tranches over the next 18 months and will require approval from the NFL owners, who are expected to vote on the deal in October. If approved, the purchase would become Arctos’ fourth NFL investment, joining the Los Angeles Chargers, Buffalo Bills and Cleveland Browns.

10% of Falcons franchise sold at $10.6 billion valuation

Falcons owner Arthur Blank, co-founder of Home Depot, purchased the franchise in 2002 for $545 million and presently controls just under 73 % of the team. It remains unclear whether the entire 10 % will be sold from Blank’s personal holdings or will also include interests held by limited partners. The league’s most recent high-profile sale—the Seattle Seahawks for a record $9.61 billion—has driven a broader upward trend in franchise valuations, with CNBC valuing the Falcons at $8 billion in September 2025, ranking them 11th in the league.

10% of Falcons franchise sold at $10.6 billion valuation

Despite missing the playoffs for an eighth consecutive season in 2025-26, the Falcons reported their strongest business performance in recent years. The team’s stadium, Mercedes-Benz Stadium, is slated to host the Super Bowl in 2028, adding a long-term revenue catalyst. Recent front-office changes—including the hiring of former quarterback Matt Ryan as president of football, GM Ian Cunningham, and head coach Kevin Stefanski—are part of a broader effort to improve on-field results.

CNBC

The NFL declined to comment on the pending transaction, and both the Falcons and Arctos have not responded to requests for comment. Greg Beadles emphasized the franchise’s solid financial footing, while Josh Kendall of *The Athletic* reported that the Falcons have not confirmed the sale and likely will not do so until the ownership vote is finalized.

CNBC

• “Despite average performance on the field the last several years, our business has been really strong,” — Greg Beadles, Atlanta Falcons CEO

CNBC

• “The Falcons haven't confirmed this (and probably wouldn't for a while considering these moves have to go to a full ownership vote before being final) but some executive level Atlanta news,” — Josh Kendall, *The Athletic*

10% of Falcons franchise sold at $10.6 billion valuation