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Story summary
- Director Xin Yumeng’s film “The Bull is Coming” earned over 20 million yuan, becoming a surprise hit in China.
- The low-budget animated movie opened on Aug. 5 with almost no publicity.
- In its first ten days it sold fewer than 300 tickets before younger fans surged to theaters.
- Hefei police later used the film’s calf character Niu Lai in a traffic-safety announcement.
