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Full Breakdown

Tubi Makes Horror a Year-Round Fixture with Permanent “Terror on Tubi” Hub

8/21/2026, 12:07:12 AM

Core Launch: Permanent Horror Hub Goes Live

On August 19, 2026, Tubi announced that its seasonal “Terror on Tubi” collection is being converted into a permanent hub for horror content. The hub launched the same day and, unlike the previous October-only pop-up, will remain available after November 1.

Platform Strategy & Seasonal Shift

Tubi, a free ad-supported streaming service, has long positioned itself as an alternative to subscription-based platforms. The company previously highlighted horror titles during the Halloween period, but the new permanent hub reflects a strategic move to treat horror as a core genre rather than a seasonal marketing bucket. This aligns with Tubi’s broader emphasis on niche and older titles that are less prevalent on competing services.

Viewer Engagement and International Rollout

Tubi reports that its audience has streamed more than 53 million hours of horror on the platform, spanning blockbusters, cult classics, Tubi Originals, and emerging creator work. The hub’s catalog includes titles such as *28 Weeks Later*, *Event Horizon*, *The Faculty*, *From Dusk Till Dawn*, *Pet Sematary*, and *Tales From the Hood*. New Tubi Original films slated for the fall—*Buzzkill* and *R.L. Stine’s Pumpkinhead 2*—will also be featured. In addition to the U.S. offering, Tubi plans localized versions of the hub for Canada, the United Kingdom, Australia, Mexico, and Latin America, each with region-specific selections.

Official Statements & Responses

Chief Content Officer Adam Lewinson framed the permanent hub as a response to established viewing habits, arguing that horror functions for many fans as “comfort viewing” that they return to ritualistically throughout the year. He emphasized that the hub was built to accommodate existing fan behavior rather than to create a new seasonal trend.

Verbatim Quotes

  • “Horror isn't a season. For millions of fans, it's their version of comfort viewing: something they return to ritualistically all year round,” — Adam Lewinson
  • “We custom-built Terror on Tubi to give that fandom a home so they can indulge in what they already love and then follow the rabbit hole to discover something unexpected.” — Tubi. He