Full Breakdown
Gravity Park Opens at Seven Stars Mall, Redefining Israeli Mall Experience
8/21/2026, 1:31:26 AM
Core Event
The Gravity Park amusement complex opened last month inside the Seven Stars Mall in Herzliya. Spanning roughly 2,000 square meters, the venue includes a suspended 200-meter electric go-kart track that rises up to 12 meters, a 16-meter-tall drop tower, a roller coaster, a multisensory virtual-reality experience, an arcade with more than 120 games, climbing walls and a 400-square-meter trampoline area. The mall reports that the project cost about NIS 50 million and required four years of planning and construction.
Background & Context
Seven Stars Mall’s leadership is responding to a broader shift in Israeli consumer behavior. Shoppers increasingly view malls as destinations for leisure, dining and entertainment rather than solely places to purchase goods. The addition of Gravity Park is part of a strategic effort to broaden the mall’s appeal and encourage longer visits that combine shopping with other activities.
Data & Statistics
- Site size: ~2,000 sq m
- Investment: ~NIS 50 million
- Planning & construction period: ~4 years
- Attractions: 200-m go-kart track, 16-m drop tower, roller coaster, VR experience, 120+ arcade games, climbing walls, 400-sq m trampoline area
Official Statements & Responses
He emphasized that the mall aims to provide a variety of experiences—restaurants, cafés, and entertainment options—so visitors can combine dining, shopping and leisure in a single outing. According to Fainshnider, Gravity Park is a central element of this broader strategy.
Verbatim Quotes
- “Today, the consumer doesn’t just think about where to buy his shirt. He’s looking for a reason to come and where to spend his time, not just to buy a shirt, but for entertainment,” — Yaniv Fainshnider, stars mall CEO
- “The consumer comes here; he can go to a restaurant or a cafe, and on the way buy what he’s missing at home,” — Yaniv Fainshnider, stars mall CEO
