Story perspectives

FTC Approves Personalized Pricing Enforcement Policy in 2–0 Vote

8/21/2026

Summary

Story summary

The U.S. Federal Trade Commission approved an enforcement policy on personalized pricing by a 2–0 vote.
The policy requires businesses to disclose a personalized price, its reason, and the data used.
The FTC distinguishes personalized pricing from dynamic pricing that reflects market conditions.
Connecticut, Maryland and New Jersey enacted laws this year restricting surveillance pricing.
New Jersey’s Fair Price Protection Act, enacted July 2026, bans consumer-data pricing for groceries.

History

Historical Context

To harmonize data rules, the EU adopted Directive 95/46/EC in October 1995, requiring all member states to transpose it by the end of 1998 and establishing eight enforceable data-protection principles. The directive’s framework spurred state laws in Connecticut, Maryland and New Jersey and set a precedent for the FTC’s 2024 2-0 vote on personalized-pricing disclosures, signaling broader federal oversight.

1 of 2

Story summary

The U.S. Federal Trade Commission approved an enforcement policy on personalized pricing by a 2–0 vote.
The policy requires businesses to disclose a personalized price, its reason, and the data used.
The FTC distinguishes personalized pricing from dynamic pricing that reflects market conditions.
Connecticut, Maryland and New Jersey enacted laws this year restricting surveillance pricing.
New Jersey’s Fair Price Protection Act, enacted July 2026, bans consumer-data pricing for groceries.

1 / 2