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NHL Signs Multi-Year Partnership With FC Bayern in Germany

8/21/2026

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Summary

Story summary

The NHL and FC Bayern Munich signed a multi-year partnership to grow hockey in Germany.
The deal includes digital campaigns, co-branded merchandise, street-hockey events, watch parties, youth programs and community engagement.
The Bruins will play two games in Munich and the Oilers two in Cologne during the 2027-28 season.
NHL Business President Keith Wachtel called the partnership a tremendous strategic opportunity to grow the sport in Germany.

History

Historical Context

In 2018 the NHL staged its first regular-season games in Germany, with the Chicago Blackhawks and Washington Capitals playing before about 18,000 fans at Cologne’s Lanxess Arena, a venue that previously hosted the 2010 IIHF World Championship and major esports events. The success led to a partnership with FC Bayern Munich and a schedule of German fixtures through 2027-28, showing growing European interest.

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Story summary

The NHL and FC Bayern Munich signed a multi-year partnership to grow hockey in Germany.
The deal includes digital campaigns, co-branded merchandise, street-hockey events, watch parties, youth programs and community engagement.
The Bruins will play two games in Munich and the Oilers two in Cologne during the 2027-28 season.
NHL Business President Keith Wachtel called the partnership a tremendous strategic opportunity to grow the sport in Germany.

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