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$130 G-Unit G6 Sneakers Sell Out Instantly After Reebok Deal

8/21/2026

40 8 Full Breakdown

Summary

Story summary

50 Cent and Reebok released the retro G-Unit G6 sneaker on August 20, 2026.
The $130 shoe sold out instantly, limiting each customer to one pair.
Resale platforms list the sneaker at an average $207 after 30 StockX transactions.
Each pair includes a time-capsule box containing a 2003 note from 50 Cent.
Reebok paid $20 million for the 2003 licensing deal, a landmark hip-hop-footwear partnership.

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Story summary

50 Cent and Reebok released the retro G-Unit G6 sneaker on August 20, 2026.
The $130 shoe sold out instantly, limiting each customer to one pair.
Resale platforms list the sneaker at an average $207 after 30 StockX transactions.
Each pair includes a time-capsule box containing a 2003 note from 50 Cent.
Reebok paid $20 million for the 2003 licensing deal, a landmark hip-hop-footwear partnership.