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Story summary
- Pizza Hut announced a temporary rebrand to “HUT” for the next 25 weeks during the 2026 NFL season.
- The chain altered its Plano, Texas signage, covering “Pizza” with a football banner and removing the word from its logo.
- Barstool Sports founder Dave Portnoy called the rebrand “brilliant” and urged Pizza Hut to spend advertising with Barstool during season.
