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Simon Squibb urges YouTube, TikTok to resist broadcasters boost

8/23/2026

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Summary

Story summary

Simon Squibb urged his followers to oppose the government’s plan to boost traditional broadcasters in platform algorithms.
The proposal would require YouTube and TikTok to prioritize BBC, ITV and Channel 4 content in recommendations.
YouTube and TikTok accounted for 74% of viewing by 16-24-year-olds and 69% by 25-34-year-olds in 2024-25.
Sorted Food creator Ben Ebbrell said the plan threatens 16 years of audience building.

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Story summary

Simon Squibb urged his followers to oppose the government’s plan to boost traditional broadcasters in platform algorithms.
The proposal would require YouTube and TikTok to prioritize BBC, ITV and Channel 4 content in recommendations.
YouTube and TikTok accounted for 74% of viewing by 16-24-year-olds and 69% by 25-34-year-olds in 2024-25.
Sorted Food creator Ben Ebbrell said the plan threatens 16 years of audience building.