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Story summary
- Apple is expected to hold its iPhone 18 launch event on September 9, 2026.
- The event will debut three premium models: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra.
- John Ternus becomes Apple CEO on September 1, 2026, making this the first iPhone launch under his leadership.
- Pre-orders may start September 11 or 12, with shipments slated for September 18.
