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Rural Scottish hotel rates jump 9.2% to £167

8/23/2026

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Story summary
  • Rural Scottish hotels saw average daily rates rise 9.2% YoY, topping £167 in August.
  • US visitors and British travellers seeking cooler weather drove the price surge, according to CoStar data.
  • Lead times fell to two weeks this summer, down from roughly two months previously.
  • Edinburgh introduced a 5% visitor levy on stays to manage overtourism impacts.